China daily reports Chinese Web portals (eg Sina) are facing a crackdown by mobile operators, over irregularities in their IVR (interactive voice response) offerings. This follows stricter regulation of SMS services that have impacted revenues in recent months.
IVR services allows mobile phone users call and listen to prerecorded voice content, such as songs and jokes, or chat with friends online. Industry observers believe the crackdown largely resulted from adult (pornographic) offerings in Sina's IVR services. IVR users are charged 1 yuan (12 US cents) per minute.
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